The MINI Rocketman Concept Car

BMW’s MINI is one of the most successful brand resurrections of the last decade. Since the latest generation of vehicles was introduced in 2000, the new MINI has taken up the reigns of an iconic design dating back to 1959. The latest MINI concept has debuted at the Geneva Auto Show this week and has

 already captivated MINI fans.

The MINI Rocketman is unmistakably a MINI- drawing on the design language of current models, but mixes hints of MINI’s decades-old predecessors with cutting-edge technology of tomorrow.

It could be called a mini MINI, at just over 11 feet long. This is approaching the size of the original 10-foot long Mini of the 1960’s In order to maximize interior space while maintaining a modern crashworthy design, the seating arrangement is 3+1, meaning three full seats and a smaller convertible jumpseat behind the driver.

The Rocketman is an urban car, with the full compliment of bells and whistles one would expect from a modern vehicle. The interior is stuffed full of color-changing LED illumination- which opens up new possibilities in user interface with the car’s control systems. It may also give one the impression of driving a spaceship. (or a disco hall?) Part of the interior lightshow is provided by the illumination strips embedded in the transparent roof. In keeping with MINI styling, the roof is illuminated in the shape of the British Union Jack flag. And yes, the MINI-hallmark gigantic central speedometer is still there, albeit as a smart display interface for the car’s control and entertainment functions.

No new concept would be complete without some technological innovation. The Rocketman utilizes a carbon-fiber frame to provide a structural platform with a substantial weight savings. This innovation alone could be responsible for a targeted 94 mpg (3 l per 100 km) efficiency. (No other details are given for the drivetrain). The carbon fiber frame is exposed as a design element in exterior areas such as the front grille and wheelwells, and is also visible within the interior.

An unmistakable feature is the two-part door design. Meant for opening in tight spaces, the double pivots allow for comfortable egress without smacking into the car in the next space. (Despite the fact that the car in the next space probably doesn’t have this feature.) The stiffness of the carbon frame allow for large door openings and easier access to all interior seating.

The rear hatch is also unique. Split in two pieces, the overhead glass element pivots high and takes part of the roof with it. (also following the pattern of the Union Jack on the roof). The lower section acts as drawer, moving horizontally outward.

In keeping with MINIs of the last decade and before, the Rocketman evokes the fun of driving with a mind for useful design. While no production plans have been given by MINI, the concept looks right at home in the MINI line-up. This is one to watch.